Why are we in business?
- Change the narrative of how fashion is produced and how it is used
- To influence other brands to follow the idea of using business for good
- Utilizing consumerism as a vehicle for world change
What are our values?
- People first
What are we trying to do?
Use fashion and business as a force for good.
What kind of company do we want to be?
To create a brand that people are proud to wear, not because of the price, name or prestige, but because it is who they are.
How are we going to do it: